Suredrive® Tires respects your privacy and is committed to protecting your personal information. This privacy policy explains how we collect, use, and disclose personal information when you visit our website or use our products and services.
What Information Do We Collect?
We collect information you provide directly to us, such as when you purchase tires or services, create an account, contact customer service, participate in surveys, competitions or promotions, or otherwise communicate with us. This may include:
- Contact information like your name, email address, mailing address, and phone number
- Account information like username, profile photo, and password
- Vehicle information like make, model, year, VIN number, and mileage
- Payment information like credit card number and billing address
- Communications you send to us including feedback and questions
We may also collect information automatically as you navigate our website and apps, including:
- Usage information like pages or content you view, links you click, features you use, and how long you stay on a page
- Device information like IP address, browser type, operating system, mobile carrier, and unique device identifiers
- Location information based on your device’s GPS signal or proximity to WiFi access points and cell towers
- Cookies and similar technologies that provide analytics on how you interact with our services
This automatically collected information helps us customize your experience, enhance security, analyze usage, troubleshoot issues, and improve our website and apps.
How Do We Use Your Information?
We use the information we collect for purposes including:
- Provide products and services you request
- Process orders and payments
- Communicate with you about your account, purchases, and requests
- Personalize your experience by providing customized content and recommendations
- Improve our website and apps by analyzing usage data
- Conduct research and analysis to maintain, protect, develop, and improve our products
- Prevent fraud, misuse, and unauthorized access to our products
- Comply with legal obligations and lawful requests
When Do We Disclose Your Information?
We will not sell or rent your personal information to third parties for marketing purposes without your explicit consent. However, we may disclose information about you to:
- Service providers and partners who assist us in operating the website and conducting our business. This may include website hosting, maintenance, analytics providers, payment processors, and customer service support. These parties only access and use your information to perform services on our behalf and under strict confidentiality agreements.
- Comply with legal obligations like responding to court orders, subpoenas or other mandatory requests for information. We may also share information when reasonably necessary to prevent illegal activities, harm, injury, or violation of our rights and those of our users or the public.
- During the sale, purchase, merger, reorganization, liquidation or dissolution of Suredrive® Tires. Your information may be among assets transferred to the acquiring or resulting entity, but remains subject to this privacy policy.
Data Storage and Security
We use industry standard technical and organizational measures to protect your information from unauthorized access, disclosure, alteration or destruction. This includes storing data on secure servers behind firewalls, enforcing access controls, training employees in data security, and utilizing encryption for sensitive data.
While we follow generally accepted standards to protect your information, no method of storage or transmission is 100% secure. We cannot guarantee absolute security of your information. Accessing the internet and our digital services inherently carries some risk that we cannot fully eliminate.
Your Rights and Choices
You have certain rights and choices when it comes to your personal data. These include:
- You can request access to personal data we hold about you and receive copies of this information. This right enables you to receive confirmation that your personal data is being processed and gives you access to your personal data.
- You can ask that we correct any incomplete or inaccurate personal data we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected.
- You can request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.
- You can object to processing of your personal data where we are relying on legitimate interest and there is something about your particular situation which makes you want to object to processing.
- You can restrict processing of your personal data. This enables you to ask us to suspend the processing of personal data about you (e.g. if you want us to establish its accuracy or the reason for processing it).
- You can port your data to another service provider. We will provide you with your personal data in a structured, commonly used and machine readable form so you can reuse it for your own purposes.
- You can choose not to provide certain information, but it might affect your ability to use some features of our services or for us to respond to inquiries.
- You can opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing emails we send you or contacting us using the details provided below.
- You can withdraw consent where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.
To make a request, contact our Data Protection Officer at the details below. We will respond to all legitimate requests in a timely manner and free of charge, unless the requests are repetitive or excessive.
International Data Transfers
We are a global company and personal data you submit may be transferred internationally throughout Suredrive® Tires subsidiaries and trusted partners. Some countries have different and less stringent data protection standards than your own. We have safeguards in place to protect your personal data when it is transferred internationally, including standard contractual data protection clauses. Contact our Data Protection Officer for copies of these safeguards.
Children’s Privacy
Our website and services are intended for general audiences and not directed at children under 16. We do not knowingly collect or process any personal data from children under 16 without prior verifiable parental consent. If we learn we have collected personal data from a child under 16 without parental consent, we will take steps to delete it as soon as possible. Please contact us if you believe we may have unintentionally collected information about a child under 16.
Changes to this Policy
We may occasionally update this privacy policy as laws, regulations, technology, and our business practices evolve. Any changes will become effective upon posting the revised policy. Where appropriate, we will notify you of these changes or request your consent. We encourage you to periodically review this page for the latest information on our privacy policy.
How to Contact Us
If you have any questions about this privacy policy or your personal data, please contact our Data Protection Officer at:
Email: [email protected]
Phone: 916-310-8870
Mail: Suredrive® Tires Data Protection Officer, 86 Riverwood Drive, Sacramento, CA
You can also use the above contact information to make a complaint about any data protection or privacy matter. We take privacy concerns seriously and will promptly investigate and attempt to resolve any issues or disputes with our policies or practices.
Please also contact us if you believe your personal data has been misused or mishandled. While we hope we can resolve any issues directly with you, you also have the right to lodge a complaint with your local data protection regulator.
Thank you for taking the time to understand Suredrive® Tires privacy policy. We value your business and trust, and will work diligently to protect your personal information.